Brand voice on a website is the distinct personality and style that a brand uses to communicate with its audience through its content, copy, and messaging. It reflects the brand’s values, point of view, and attitude, and is expressed consistently across all pages and channels, from homepage copy to blog posts and FAQs.
A strong brand voice helps a website feel unique and recognizable, building trust and emotional connections with visitors. It can be described using adjectives such as friendly, professional, bold, witty, or caring, depending on the brand’s identity and target audience. Consistency in brand voice is key-every piece of content should reflect the same tone and personality, guiding how the brand “speaks” to users and differentiates itself from competitors.
"Brand voice is how a company 'sounds' when communicating with its target audience or the general public through a variety of marketing channels."
If you already have a website and online presence. it would be pretty fun to run a little test to figure out how the internet perceives your brand voice. Go to Perplexity.ai and simply ask AI what your brand voice is.
Here is an example of how AI interprets msmdigital.me.
"Based on available information, MSM Digital positions itself as a creative, innovative, and professional digital agency that helps small businesses make a strong first impression online and offline. Their brand voice can be described as:
Professional yet approachable: MSM Digital emphasizes expertise and professionalism in website design, SEO, and email marketing, especially for small businesses in North Carolina and beyond.
Creative and innovative: They highlight creativity, imagination, and cutting-edge solutions, using voice tone, color, and design to showcase individuality and help brands stand out.
Empowering and confident: Their messaging encourages clients to “own the room, trust your voice, and lead with confidence,” reflecting an empowering and confident tone.
Relatable and authentic: They focus on developing and accentuating the personality of each brand, aiming to relate to the audience and make content feel personal and authentic."
Fun, right? Imagine someone who knows you this well... and imagine that after seeing this, you might be empowered to improve and build on this brand voice.
