Search Engine Optimization should be the first thing on your mind when building a website
Try to Google any business in Chapel Hill, Durham, or Raleigh and you will see a couple of names coming up at the name of the search page again and again. Ever wondered why some websites seem to magically appear at the top of your Google search, while others stay hidden in the shadows? Is it luck or is it all well planned? The secret is all about the words.
Let’s face it: having a stunning website built on WordPress is like owning a beautiful storefront on a deserted street if you don’t have the right words to guide people there. Without strategic keywords woven into your content, your site might as well be invisible. High-quality SEO copywriting is what makes your website visible, drawing in visitors from search engines and turning them into loyal fans or customers.
How to Use Keywords Subtly in Your Text
The art of subtle keyword use is about weaving relevant terms into your content so naturally that readers barely notice-but Google does. Here’s how to do it:
Start with Research: Identify keywords that are relevant to your topic, audience, and location (for example, “web design Chapel Hill” or “WordPress Raleigh”) using tools like Google Keyword Planner or SEMrush.
Strategic Placement: Insert your main keyword in key areas:
Natural Flow: Use keywords where they fit seamlessly. Write for humans first-don’t force keywords where they sound awkward or repetitive. Instead, use synonyms, related phrases, and variations (e.g., “web designer” and “website builder”).
Even Distribution: Sprinkle keywords evenly throughout the content, maintaining a keyword density of about 1-2%. Avoid keyword stuffing, which can harm readability and SEO.
Contextual Clarity: Surround keywords with clarifying words and context, helping both users and search engines understand the topic.
How Google Sees Keywords
Google’s algorithms are designed to reward content that uses keywords naturally and in context. Here’s what happens behind the scenes:
Relevance Signals: Google scans your headings, first paragraphs, and body text to determine what your page is about. Placing keywords in these strategic spots signals relevance to search queries.
Semantic Understanding: Google now recognizes synonyms and related terms, so using variations helps your page rank for a broader set of searches.
User Experience: Google prioritizes content that is readable, valuable, and not over-optimized. Keyword stuffing or awkward repetition can lead to lower rankings or even penalties.
Comprehensive Coverage: Including secondary keywords and related phrases helps Google understand the depth and breadth of your content, boosting your organic reach.
