You Need a Portfolio Page

Why Every Small Business Needs a Portfolio Web Page

If you’re a small business, no matter your field, having a portfolio page on your website is a must. It’s your digital calling card-showcasing your best work, making it easy for clients to understand what you do, and opening doors to new opportunities, whether you’re looking for more sales, gigs, or simply want to grow your reputation.

Your portfolio is often the first impression you make on potential clients, so it’s worth putting your best foot forward. Not sure where to start, or feel like your current site could use a refresh? You’re in the right place.

Here are 10 essential steps to creating a standout portfolio website:

1. Use Your Branding

You probably already have a brand that not only displays your creative style but also describes who you are as a business. Keep in mind that your branding is usually where users’ eyes go when they first visit your site. You want to make a good impression from the get-go.

Though your logo will be one of the first things your visitors see, you do not have to make it over the top to display your unique style. It is perfectly fine to simply use your name in a decorative style. It is common practice to link your logo to your homepage, so users can return there whenever they want.

2. Craft a Tagline That’s Uniquely You

Your portfolio is your creative showcase-don’t let it fall flat with a tired, generic tagline. Skip the clichés like “Welcome” or “Hi there.” Instead, use your tagline to express what you do best and what makes you stand out from the crowd.

Aim for a phrase that quickly tells visitors what you offer and why you’re different. Whether it’s your design approach, your specialty, or your personality, let your tagline reflect your unique style and value.

Need inspiration? Check out how other designers use short, punchy taglines to instantly grab attention and communicate their strengths like "Award winning interior design", or "Your local Partner in Plumbing."

3. Clearly List Your Services

Yes, I know, you probably already have a whole page dedicated to that, bit in most cases, visitors want to understand the types of services you offer quickly. Do not make them search your site to find out. Chances are you will lose them.

You will want to include the services you provide somewhere on your portfolio page in a prominent location such as the hero. In addition, you may consider adding a “services” button. Adding a services button should come secondary to the prominent position on your portfolio web page.

4. Portfolio of Work: Include Only The Best

Including your work in your website portfolio is a no-brainer, but it’s surprisingly common for designers to overwhelm visitors with too much. Your portfolio should be a highlight reel, not a complete archive. Focus on displaying only your strongest, most impressive projects-the ones you’re truly proud of and that best represent your skills.

It’s natural to feel attached to everything you’ve created, but try to see your work from the perspective of a potential client or employer. Be objective, and don’t hesitate to ask for feedback from trusted friends, colleagues, or mentors. Remember, less is more: curating your portfolio ensures your best work gets the attention it deserves, rather than getting lost in the crowd.

5. Make Your Contact Information Easy to Find

If there’s one key takeaway from this guide, it’s this: make your contact details impossible to miss on every page, including your portfolio. Many overlook this crucial step, but your potential clients need a quick and simple way to reach you.

Adding a contact form on your site is a great start, but don’t stop there. Include recognizable icons for your social media profiles-especially LinkedIn, which is essential for professional connections. Just be sure your profiles are clean and professional before linking them, so nothing discourages potential clients.

6. Go Beyond Simple-Make a Statement

In a world saturated with the best designs, you can not afford to be humble. While simplicity can work in some fields, your portfolio should showcase the full range of your creative abilities. Don’t settle for a plain white background or a generic layout-let your design reflect your skills and personality. You don’t need to go overboard, but put thought and effort into every detail so your site stands out.

A thoughtfully designed portfolio shows potential clients and employers what you’re capable of, making a memorable first impression. Use your site as an opportunity to demonstrate your creativity, attention to detail, and unique style. After all, your portfolio is your chance to shine-make it count!