Your Mission is to Sell Nothing. At First.

Educating Your Customer is Worth the Trouble

Alright, let's break down the email marketing funnel like you're explaining it to a farmer or a mechanic or someone who deals with practical, hands down processes.

Think of it like this: you're guiding someone from "not knowing you exist" to "buying your stuff" using emails.

Here's how it works, step-by-step:

• Top of the Funnel (TOFU) - Getting Their Attention:

  • Imagine you're planting seeds. You need to get people interested first.

  • This is where you offer something free or helpful, like a "how-to" guide, a checklist, or a discount.

  • You're basically saying, "Hey, I have something useful for you!"

  • This gets people to give you their email address – like getting their contact info.

  • Example: A farmer offering a free guide on "Best Practices for Soil Health" or a mechanic offering a free checklist for "Basic Car Maintenance."

• Middle of the Funnel (MOFU) - Building the Relationship:

  • Now, you're nurturing those seeds, helping them grow.

  • You send emails that teach them more about what you do and how it helps them.

  • Show them you understand their problems and have solutions.

  • Share useful tips, stories, or case studies.

  • This builds trust, like showing someone you know your stuff.

  • Example: A farmer sending emails with tips on pest control or a mechanic sending emails with advice on extending the life of a vehicle.

• Bottom of the Funnel (BOFU) - Asking for the Sale:

  • This is where you harvest the crop, or fix the engine.

  • You directly ask them to buy your product or service.

  • Offer special deals, discounts, or limited-time offers.

  • Make it easy for them to buy, with clear "buy now" buttons.

  • Example: A farmer offering a special price on a bushel of fresh produce or a mechanic offering a discount on a tune-up.

  • Think of it as closing the deal.

• After the Sale - Keeping Them Happy:

  • Even after the sale, you need to keep them happy, like maintaining your equipment.

  • Send follow-up emails to make sure they're satisfied.

  • Ask for feedback or reviews.

  • Offer ongoing support or special offers for repeat customers.

  • This helps them become loyal customers, like having reliable equipment.

Yes, it takes time. No, it is not so straight forward. But before you can sell something sight unseen, you will have to help your customer understand what they are buying.