msmdigital marketing website for a roofer durham nc chapel hill, raleigh nc

RoofWerk

Website Design | SEO

THE CHALLENGE

Roofing contractors often struggle to get noticed online, especially when their websites are outdated or lack essential information. Many roofers have sites that don’t rank for key searches like “roof repair [City]” or “roof installation near me,” and their portfolios or customer reviews are hard to find. This makes it difficult for homeowners to trust them or even discover their services. The challenge is to build a modern, SEO-optimized website that not only attracts local searchers but also convinces them to reach out for a quote.

THE APPROACH

To solve the challenges roofers face in online, the strategy starts with a complete redesign focused on both user experience and search engine visibility. The new website is built to be mobile-friendly and fast, with easy navigation and clear calls-to-action. Each major service-like “shingle replacement [City]” or “emergency roof repair [City]”-gets its own optimized page targeting the right keywords. High-quality before-and-after photos, customer testimonials, and a FAQ section help build credibility. Local SEO tactics, such as embedding a Google Map, adding structured data, and encouraging online reviews, ensure the site shows up for searches in the roofer’s service area.

THE RESULTS

With these improvements, a roofer’s website can expect to see higher rankings for important local keywords and a noticeable increase in organic traffic. More visitors means more calls and quote requests, as homeowners feel confident seeing real project photos and positive reviews. Over time, the roofer’s reputation grows, and the business becomes the go-to choice in the community for roofing needs. This demonstrates how a strategic, SEO-driven website can transform a roofer’s online presence and drive steady business growth.